52 the World Of Hospitality
the large-scale 5m x 2m map of Blagdon tells
the story of the company, at the same time as
adding a bit of extra theatre to the space.’
The left-hand side of the ground floor space
features a natural colourway with a slightly
70s retro feel, including a deep olive green
used for the left-side booth banquette
seating. Loose seating is in the form of retro
moulded chairs for a home-from-home feel,
whilst bespoke tables are topped in Brazilian
cosmic black granite, with a single, central
tulip-style metal base. Brand stories also
feature in this area, including a picture wall
along the first third of the space, featuring a
variety of images from the Yeo Valley HQ. The
central section of the wall, alongside the booth
seating, features exposed brickwork, which is
used again to the left side of the rear wall as
Yeo Valley Cafe
both a rustic reference and an allusion to the
Blagdon company HQ building. a feeling of added depth and an illusory sense
of space beyond.
A lighting feature made up of a clutch of 19
pendant lamps in different designs and set
at different lengths, with shades in yellows,
golds and orangey-reds, hangs over the booth
seating and catches guests’ eyes as they enter.
The final third of the left-side wall houses
a cottage-garden-inspired mural by artist
Natasha Clutterbuck. The right-hand, ‘cool’ side of the space
features a product chiller wall and then an
angled counter, both featuring blue-tinged
LED underlighting. The counter has a solid
stone, delicatessen-style top and plenty of
back-wall interest in the form of mustard-
coloured tiling in an angled herringbone
pattern. As customers arrive at the pay-
counter, a large, glossy, petrol-blue dresser,
bespoke-designed by Phoenix Wharf, catches
the eye against the backwall. The dresser
features a granite worktop that matches the
table tops, plus an inset sink, and is used both
for drink and glasses storage and for Yeo
Valley merchandise display - branded cups
and aprons, for example. At the top, a cut-out
The rear wall features a large-scale retro-style
TV against the exposed brickwork, telling the
‘Yeo TV’ brand story visually (without sound)
and offering a distraction for anyone queueing
to pay at the back-right pay counter. The
remaining rear wall is made up a crittal-effect
door and screen with lightbox windows to give