36 the World Of Hospitality
Best Western Hotels
A Ten-Fold Triumph For Best Western Hotels
Hotels
Leading hotel group announces 10 new
hotel activations
Best Western GB is celebrating its strongest
six-month hotel recruitment performance in
its recent history.
The group, which represents over 260
independent hotels, has already expanded
its portfolio of hotels in Great Britain by 10
this year, marked by the recent activation
of Stonecross Manor Hotel, BW Signature
Collection. It continues a record-breaking
period for the brand, with 2018 representing
the highest number of annual activations and
a second consecutive year of growth of hotel
numbers.
Since January, the group’s portfolio has grown
with the addition of a number of independent
hotels to its collection, including: Murrayshall
Country House Hotel and Golf Club - its third
Scottish BW Premier Collection hotel - Best
Western Buckingham Palace Road, its 20th
hotel in London; Stonecross Manor Hotel,
BW Signature Collection; The Putney Hotel,
BW Signature Collection; The Wild Pheasant
Hotel & Spa, BW Signature Collection; Rossett
Hall Hotel, BW Signature Collection; Sure
Hotel, Newcastle; Three Ways House Hotel,
BW Signature Collection and The Midland
Hotel, Sure Hotel Collection.
Upon joining the Best Western brand
portfolio, all hotels have access to a range
of tools and expert support to drive tourism
within their local areas, as well as the support
of global partnerships, sales teams and a
rewards platform, plus its state-of-art revenue
management system which helps to maximise
revenue and reduce operating costs.
Best Western now have a range of brands
to suit every guest - from economy to luxury
- throughout Great Britain. Earlier this year
marked the launch of two boutique brands,
Aiden and Sadie, offering developers and
investors the opportunity to reposition and
re-badge existing properties or to transform
other buildings to create unique hotels in
the upper midscale and upscale segments
respectively.
Website: www.bestwestern.co.uk
The new brands are in addition to Best
Western acquisition of WorldHotels in
February 2019, which added five luxury
London properties to its portfolio, The
Washington Mayfair Hotel; The Caesar Hotel;
Royal Garden Hotel; Courthouse Hotel
London and Courthouse Hotel Shoreditch.
Rob Paterson, CEO at Best Western GB, said:
“It has been a great first half of the year for
us, and 2019 is shaping up to be our most
ambitious year of growth in recent history.
Already activating ten hotels is testament to
the work my team has been doing, and the
investment we’ve made into our organisation
to help support the growth of independent
hospitality across GB.
“We proudly champion our hotel members’
independence and heritage, and we are
continuing to invest significantly in new sales,
marketing and revenue technology to give
owners and operators even more compelling
reasons to join Best Western.”