76 THE WORLD OF HOSPITALITY
AXEL HOTEL MADRID
Axel Hotel Madrid
In the heart of “El Barrio de las Letras”, the
design overlaps various references forming
an explosive and complex tandem.
The objective was to create a hotel where
one could breathe a free and fun atmosphere
with a disruptive touch, which would invite
different types of the public to enjoy the
public areas of the hotel.
The design of the AXEL Hotel on Atocha
Street in Madrid superposes a series of
historic references forming a complex and
explosive tandem.
One of the starting points is the privileged
location of the AXEL Hotel in the very midst
of Madrid’s literary neighborhood, today the
epicenter of the city’s most cosmopolitan
environment.
Another starting point is the palatial
19th-century building in which the hotel is
located, where its noble rooms still conserve
elements of great patrimonial interest,
lavishly decorated ceilings, intense colours on
the walls and baroque decorative details.
An important role in the design choices
was also played by some of Madrid’s most
traditional and popular characteristics as
well as some of the most well-known visual
elements such as those related to the
bullfight, the “mantilla” or the gypsy esthetic
in general.