64 THE WORLD OF HOSPITALITY
SAMSUNG
Technology Insight
From Samsung
At Samsung, we are strong believers in
creating technological innovations that
positively impact all people and industries,
with the restaurant industry being no
exception. Some of the ways in which
Samsung makes this possible is through our
digital signage and commercial microwaves.
More and more, restauranteurs are looking
towards digital signage as a way of showing
information, selling products and making the
overall eat-out experience more engaging
within Quick Service Restaurants. Digital
signage gives restaurants the tools needed to
deliver customized content, media playlists,
and live TV to multiple displays, allowing
them to show targeted information to a
specific audience at a specific place and time.
There are several reasons why the use
of digital signage systems at restaurants
is becoming more popular, but the most
prevalent relate to entertainment and
information.
Not only is digital signage visually appealing,
allowing restaurants to display eye-catching
content for marketing and promotional
purposes, but it is also a convenient way to
display information to customers.
At Samsung we have three key models; our
standalone QM49N digital menu board,
interactive PM43F-BC customer ordering
screen, and OH55F outdoor screen; perfect
for drive-thru purposes.
Digital menu boards at the store front are
great for attracting passer-bys, while digital
menus on hand-held mobile devices allow
diners to browse high-resolution images
of the dishes, or include videos of the chef
preparing the daily special. Wearables
and Large Format Displays also allow
easy management of food orders, where
customers can place orders via a mobile
device at their table, while kitchen staff can
view their orders on Wearables or Digital
Signage, allowing them to keep track of
orders in real time. Customers can then in
turn also check if their orders have been
accurately captured and track the status of
their orders via the tablets on their tables
without having to reach out to serving staff.