76 the World Of Hospitality
exterior works
Adding Style While Boosting Profit
Chilstone
With hotels competing for revenue how
do you stand out as distinctly different and
upmarket?
With warmer British summers, there is an
opportunity to maximise the use of outdoor
spaces. Elegantly landscaped grounds can
increase appeal as a wedding venue or add
a quirky boutique feel, both to boost profit.
Follies or garden temples create a grand
focal point, that can be dressed with flowers,
ribbon, bunting or candles, for that perfect
outdoor wedding or to match corporate
branding for business events or magazine
photoshoots. They double up as a bandstand
for functions, from your own Proms in the
Park, to a simple harp or string quartet
accompaniment for afternoon tea on the lawn.
Adding fountains, beautifully planted urns
and balustrades create an air of opulence and
romance to enhance the desirability of your
venue.
Stone temples and garden ornaments don’t
have to be expensive, cast stone looks
like carved stone with many companies,
like Chilstone in Kent, hand finishing their
products for those fine details. Chilstone’s
Ionic Temple is large enough to host wedding
ceremonies to meet registrar requirements,
while its slim pillars allow photographers and
guests to view the service. Fountains come in a range of sizes, suitable
for courtyards or grand, sweeping driveways.
Your designer can adapt them to recycle
water, reducing running costs. Fountains add
tranquillity for your guests to relax and can
be used as a traditional statement piece for a
country estate, or surrounded with modern
planting for a small garden or conservatory for
that intimate boutique feel.
Garden weddings in a stone temple or folly
add that special something that can be
charged at a premium, hastening the return on
investment from installation. Made to order,
these can be adapted to fit the size, style and
needs of the venue, even the floor can be tiled
to match the design desired. These elegant
structures are versatile and can be part of a
planting scheme, or placed to make a romantic
point to appreciate a spectacular view of hotel
grounds and surrounding countryside. Manufactures like Chilstone, offer a free
architectural estimation service, working
with your designer or building team to create
bespoke or ready-made cast stone pieces
for your requirements. Cast stone temples
fountains and garden ornaments come with a
range of finishes, that weather to blend with
the hotel surroundings, making it a lasting
investment for your venue. These create a
unique space for extra special weddings and
events, while adding an additional space to
hire for your venue at a minimal cost.
Website: www.chilstone.com