the World Of Hospitality 65
James Lee
L’Avventura is also representing theAPHDA
(Asia Pacific Hotel Design Association) which
is the most influencing annual conference
taking place in China and reuniting hotel
designers from Asia and the Pacific to meet
the market directly and work as a team on
bespoke projects. A competition is held every
year to select the best designers for several
award categories.
“We believe that this mutual commitment
to intelligent design is the secret to create
authentic spaces that express a deeper
purpose and reveal an inner soul.” says
James Lee L’Avventura embraces and shapes
the future of design to build unique and
outstanding projects all over the world.
GRAND BAY HOTEL IN BEIJING
L’Avventura & Associate’s creative
interpretation of the Grand Bay Hotel
in Beijing is an artistic tour de force that
reimagines imperial grandiosity through a
paradigm of shifting memory and emotion.
The hotel is a mix of Eastern and Western
design cues using impressive statement pieces
such as centrepiece surrounded by clean
lines of dramatic white columns covered with
vertical screens.
The palette of strong red and gold colours,
highlights Beijing’s imperial status with
elegance.
“Through this project, I wanted to create an
artistic vision that reproduces memories,
shaped by my childhood courtyards— and
bring to life the emotions we may feel around
invisible or abstract things such as the air, the
wind or even the weather” explains Lee.
The Qube Hotel
The Qube Hotel in Jingzhou uses a young
and energetic design language to add a
refreshingly modern twist to the ancient
Chinese city nestled on the banks of the
Yangtze River.
The hotel is located in an antique city filled
with traditions and