The World of Hospitality Issue 32 2019 | Page 31

Hilton London Bankside the World Of Hospitality 31 Blue Moods Activate the Blue Moods light setting on the control panel to initiate a bespoke piece of immersive video art designed to make guests feel more alert and open to creative solutions. Artist Doug Foster’s hypnotic creation, featuring hints of Hilton London Bankside and its surrounding architecture, offers five-minute mind breaks and engulfs the room in a blue hue scientifically proven to arouse the sub-cortical area in your brain. Mine of Inspiration The room also features a sculptural wall with in-built displays for artwork and objects designed to inspire. Objects include plants which are known to boost productivity [ii] and art from local artist, Will Yates Johnson. Elixirs of Revelation Creativity tea station with illuminated shelves and a specially curated tea menu including brain-boosting ingredients such as Bee Pollen (containing amino acids to increase dopamine and serotonin levels), Ginkgo (to increase blood circulation in the brain), Kelp (which contains folic acid to improve memory) and Brahmi (which helps regulate the balance of the mind). Scattered Ideas A wall designed for guests to pin creative outputs up directly using magnetic terrazzo style pieces. The wall can also be used as a whiteboard to jot down notes mid-brainstorm or doodles which are also known to increase attention and memory. [iii] General Manager of Hilton London Bankside, James B. Clarke comments: “Our relationship with Bompas & Parr has enabled us to create a world first, a truly inspiring meeting room where every key detail has been put in place to result in boosted creativity and inspiration. We were already proud of our award-winning meeting room space and facilities on offer but the new Agora room gives us the edge by providing a unique opportunity for creative minds, corporates and professionals to come together and enjoy a room fully serviced for inspiration.” Co-founder of Bompas & Parr, Harry Parr comments: “Most meeting rooms are bland and uninspiring – and creativity needs a helping hand. At Bompas & Parr our chaotic studio is full of unusual and interesting sight, sounds and smells so we already had a sense of the psychological value of the role the environment that surrounds you plays in idea generation. Now we understand more about the underlying science of creativity and have deployed this strategically for Hilton London Bankside. “It was also a nice surprise to discover the importance of Bankside in the capital’s creative contribution as we designed the perfect creative space.” The Agora is available for bookings immediately. Please contact [email protected] to book in your next brainstorm, team catch-up or client meeting. Email: [email protected]