6 THE WORLD OF HOSPITALITY
British craftsmanship in particular makes
sense for such a quintessentially British hotel:
Leading British design manufacturers were
specified by SHH including Brintons who
delivered the bespoke carpets throughout the
scheme; Peter Millard & Partners, tasked with
creating the bespoke art work in the rooms;
CTO Lighting who created a show- stopping
bespoke drop chandelier upon entry to the
Rooftop; textile designers Timorous Beasties’
crimson velvet cushions make statement
THE TRAFALGAR
accents in the bedrooms and Tom Dixon’s
‘London’ scented diffusers are used throughout
the bedrooms.
Commenting on the re-launch design, Joanne
Taylor-Stagg, General Manager of The Trafalgar
St James said: “It was paramount to us that the
new look reflected the overall ethos of the hotel
– we want guests to feel that every stay with us
is a unique London experience. Working in close
collaboration with the owners and SHH, we’re so
WEBSITE: www.trafalgarstjames.com
happy with the results and the reaction from our
first guests has been incredibly positive.”
The Trafalgar St. James is tucked away on the
south-west side of the world-famous Trafalgar
Square, in the heart of the West End and amidst
the hustle of bustle of St. James. This part of
London has long been seen as more of a tourist
destination but the hotel wants to put it back
into the hearts of Londoners and bring a whole
new level of excitement to the area.