4 THE WORLD OF HOSPITALITY
THE TRAFALGAR
The Trafalgar
St James
Hotel
Working with Hilton on its first Curio Collection with Art Deco flourishes and references to the
property in the UK, SHH Architecture and history of the building, which once housed the
Interior Design led the multi million pound offices of the Cunard Steamship Company with
renovation, turning the only hotel in London’s news of the ill-fated Titanic breaking there.
Trafalgar Square into a “sanctuary of style” in the Tactile furnishings and bold colour choices
heart of the city. have been used to create a sense of comfort,
while art walls in the bedrooms pay tribute to
London based SHH, one of Britain’s most London’s Trafalgar Square. Working with the
prestigious architecture and interior design existing building was as challenge as all the
practices, were entrusted with the project as rooms had a different footprint or window type
lead architects. ‘ We didn’t want it to feel like so a vast amount of coordination and joinery
a mainstream chain hotel, because it’s not, so tweaks were undertaken.
staying true to the independent ethos, as well as
creating a distinctly London aesthetic, was key,’ The brief for the ‘ The Rooftop’ was to create a
says SHH Creative Director and Founder Neil destination bar and dining space that worked
Hogan on the concept behind the transformation. all year round, therefore a retractable canopy,
and heated space, was the solution to ensure
The Trafalgar St. James has 131 bedrooms
including 15 suites. Each has been designed
Britain’s changeable weather didn’t interfere. “