60 THE WORLD OF HOSPITALITY
KRICKET TVC
Kricket TVC launches with
interior design by Run For The Hills
Hotel
London-based design consultancy Run For
The Hills is delighted to reveal the interior of “This is our third project working with Run For
the new Kricket TVC restaurant, launching The Hills and they have given it the same level
on 24th September at the recently renovated of passion as their first. It’s also our biggest site
Television Centre in White City. Headed up by yet, so has been more complex and challenging
founders chef Will Bowlby and Rik Campbell, but we have pulled it off together and still
the 100-cover restaurant is the third Kricket managed to really enjoy the process. They just
restaurant designed by Run For The Hills. get us and our ambitions and when you add
that to the creativity of their design ideas, and
Kricket was founded in 2015 when the duo their eagle-eye for a good finish, it makes them
first began serving out of a 20-seater shipping a really great design partner.”
container in Brixton. Known for its modern,
seasonal twists on Indian dishes, Kricket’s
- Rik Campbell, Kricket Co-Founder
latest project showcases Will’s flair with Indian
spices, learned from his years in Mumbai Anna Burles, Creative Director of Run For The
kitchens and his passion for quality, locally Hills, comments:
sourced ingredients.
“For the look and feel of the new space, we’ve
Run For The Hills has a long history with the styled Kricket TVC with an atmospheric and
brand having worked on Kricket’s creative highly textured palette, ranging from urban
identity, website, and designing the interior of nudes and cracked terracottas through smoke-
its first two London restaurants in Soho and gold-veined marbles, burnt chocolate joinery
Brixton. The design studio’s graphics team also and black marbled cork walls, with a mint-crisp
designed the Kricket cookbook earlier this crackle-glazed bar top, weathered polished
year, which coincided with the launch of the plaster, aged walls and lightly distressed micro-
Brixton venue. cement floor. The antique brass metallics
of Soho have been replaced with rich and
dark oil rubbed bronze, raw iron and refined
gunmetal steel metalwork. The new design also
features a range of bespoke specialist finishes
and layering of decorative grilles, custom
metalwork and bespoke lighting. The overall
scheme is fresh and earthy by day, designed to
turn barfly-moody later on, for late night drinks
and food.”