58 THE WORLD OF HOSPITALITY
100% DESIGN
100% Design Announces Shake-Up to
Core Programming with New Exhibitions
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100% Futures and 100% Forward, a renewed
focus on emerging designers, the best interiors
and future innovations for living through design.
All within the newly formed West Kensington
Design District
100% Design, the UK’s longest standing annual
design event, returns for its 24th edition this
year and is delighted to announce a shake-up
to traditional programming, demonstrating its
renewed vision to be the unmissable show for
design in London’s creative calendar. 100%
Design will present new features, fresh design
talents and emerging names alongside a roster
of industry favourites, big name brands and
innovators. Taking place at Olympia, London from
19 – 22 September, this year 100% Design will
present two new features, 100% Futures and
100% Forward, which will focus on emerging
designers across innovation and furniture design
respectively.
This year will also see the launch of the new
West Kensington Design District, a hub that is
set to inspire design enthusiasts and become
the must-visit district during the London
Design Festival, with an engaging programme
featuring design brands, globally recognised
cultural institutions and unmissable events this
September. The district will be brought to life by
a stellar array of partners including the Design
Museum, the world’s leading museum devoted
to contemporary design. V&A Blythe House
will offer a rare opportunity to participate in
guided tours whilst Polish brand Zieta presents
Plopp 4.0 at Arthill Gallery amongst many other
partner events.
100% Futures is a new exhibition celebrating
forward-thinking design from a selection of
British and international talents who have
chosen to set up their practices in London.
Spearheaded by Max Fraser, 100% Futures will
shine a light on some of the most exciting designs
under the theme ‘Designing for London’ across
travel, technology, well-being, public spaces and
sustainability. Alongside this, 100% Futures will
also share designs from other cities, looking at
ideas around the future of city-living and the best
of designing for urban centres across the world.
100% Forward, curated by journalist Barbara
Chandler, will highlight eight emerging design
talents across furniture, product, lighting and
textile design. Each will be championed by an
established designer who carved his or her
career during the first decade of 100% Design.
Simon Pengelly, who started his career in 1993
when he presented at 100% Design, has selected
rising talent Daniel Schofield. In five short-years,
Daniel has honed his reductive approach to
materials, form and function to create celebrated
lighting, furniture and table top products.
100% Design’s core exhibition covers Interiors,
Kitchens, Bathrooms and Bedrooms, emerging