40 THE WORLD OF HOSPITALITY
GUESTLINE
Thailand’
s Hoteliers Adopt New Technologies
Following Tourism Boom
Hotel
Government plans to grow Thailand’s on-going
tourism industry is prompting hoteliers across
the country to invest in the future, especially in
property management and distribution software,
states leading global hospitality software
business, Guestline.
The UK-founded technology firm has partnered
with a host of hotel brands to help them drive
bookings and manage operations – with hotels in
many of Thailand’s top resort and city locations –
as the nation gears up for a significant boost in its
tourist numbers.
Last month (July), the Tourism Authority of
Thailand (TAT), unveiled its action plan for the
future, which aims to drive visitor numbers
that are already on an upward trend. Annual
international arrivals currently stand at just over
three million and TAT aims to raise this by 12% in
2019. Efforts will focus on boosting short-haul
traffic from nearby Southeast Asian cou