12 THE WORLD OF HOSPITALITY
BEST WESTERN
Best Western Great Britain Celebrates Record
Number of Tripadvisor Hall of Fame Properties
Hotel
Over 100 Best Western Great
Britain hotels have been awarded the
prestigious TripAdvisor Certificate of
Excellence in the last year, with a record 67
properties achieving ‘Hall of Fame’ status in
2017 having won the accolade for five years
in a row.
Internationally, nearly 2,000 Best Western
hotels were awarded the Certificate of
Excellence, with 114 of those found in Great
Britain.
The award is given to properties that deliver
consistently high-quality service and hold
a TripAdvisor rating of four or five stars over
a 12-month period. Hotels need a certain
number of reviews in order to qualify for
consideration, with the travel website revealing
that just 10% of total businesses receive
the honour[1].
Properties that perform to these high
standards for five consecutive years are
eligible for the site’s exclusive Hall of Fame.
Best Western Great Britain can boast 67 such
hotels within its collection, representing a 14%
increase from the previous year.
Recipients of the Certificate of
Excellence are able to advertise
their TripAdvisor endorsement and such
commendation can directly impact upon
company success. TripAdvisor reports that
85% of users are more likely to book a hotel if
their profile features such an award.
A spokesperson for Best Western Great
Britain said: “It’s fantastic to see so many of our
hotels receive the Certificate of Excellence and
be rightfully recognised for their consistent
commitment to quality and high standards.
“Our members have invested more than
£200m in recent years into our collection
of brilliantly different, independently
owned hotels, and these accolades prove
that investment is translating into excellent
customer experiences.”
WEBSITE: www.bestwestern.co.uk
Looking ahead, Best Western has forecasted
that 2018 is set to be another strong year
for investment across its portfolio, with
£70m predicted to be invested throughout
its properties this year alone. This buoyancy
is also expected to continue into 2019, with
a current estimate of £28m for further or
currently planned investments.