The World of Hospitality Issue 27 2018 | Page 80

80 THE WORLD OF HOSPITALITY HOTEL Barceló Imagine opens in March 2018 In Partnership with KISS FM Hotel London 2017: The Barceló Hotel Group launches Barceló Imagine – its third hotel in Madrid, joining the celebrated Barceló Emperatriz and Barceló Torre de Madrid. Partnering with world renowned media group KISS FM, this 156-room hotel is a new style of hotel for Madrid where music inspires and shapes the guest experience. Located just three minutes from the Plaza de Castilla and Chamartín train station, Barceló Imagine aims to be the new creative hotspot in the city. Each floor of the hotel pays homage to a different genre of music that has shaped the city and the theme will be reflected throughout the entire property including the outdoor terrace, swimming pool and the hotel’s restaurant, Eat & Roll, and bar, Studio 32. Sky Lounge, located on the rooftop will also be a popular hangout to sip on cocktails whilst enjoying live DJ sets and concerts against the backdrop of the Madrid skyline. A grand piano installation, from the classic North-American film ‘Big’, taking centre stage in the lobby and offers a nostalgic nod to one of the silver screens most iconic musical scenes. Committed to offering innovative experiences to enhance their guest’s experiences, the B-Local concept available at the hotel offers visitors the chance to enjoy personalised guided tours of the city with the hotel’s preferred local partners who can tailor any tour to suit individual interests.