46 THE WORLD OF HOSPITALITY
CATERING
Why coffee automation is no longer
considered a dirty word
Coffee
Will automation take over for the baristas
or will it take them to the next level? A view
on running efficient coffee business without
losing the passion for the product.
As third wave coffee becomes increasingly
prevalent, customers with a taste for the good
stuff are setting a new standard in the overall
coffee experience.
Whereas coffee evolved from a morning
pick-me-up towards a high-end delight
served by tattooed baristas in big city coffee
bars, customers are now also expecting high
quality coffee in general catering business and
restaurants.