At The Heart Of Design:
Dulux Trade Unveils Its Highly Anticipated Colour
Of The Year And Trend Predictions For 2018
The UK’s leading paint brand Dulux Trade has
unveiled its annual Colour of the Year: Heart Wood,
a warm neutral, with a hint of heather. The colour has
been revealed alongside key colour predictions for
2018 as part of the brand’s industry-acclaimed trend
forecast, ColourFutures TM , now in its 15th year.
Every year, Dulux Trade’s parent company AkzoNobel
brings together a panel of international experts
from various disciplines of design to develop
ColourFutures™, the brand’s industry-acclaimed trend
analysis and forecast. The team scours the globe to
discover emerging trends and insights and identifies
how they impact the way we live. The findings result
in the selection of the Colour of the Year and key
colour palettes that subsequently present specifiers,
from architects to interior designers, with a collection
of aspirational colour schemes that can be applied to
both residential and commercial projects.
This year, acclaimed architect, interior designer and
TV personality Oliver Heath was part of the panel,
which is based at AkzoNobel’s Global Aesthetic Centre
in the Netherlands. Oliver was key in ensuring that all
the subtleties of the industry’s specification ne