Loki Wine Uncorks Great Western
Arcade Expansion Plans
You may have heard it on the grapevine but now
all can finally be revealed: the most-awarded
wine merchant in Birmingham, Loki Wine, is
expanding its Great Western Arcade site. Set to
take over the unit adjacent to its current store,
Loki Wine will be increasing its ground floor
area to 1,200 sq. ft. This will double both the
current square footage of the downstairs space
and the store’s presence in the arcade, which is
something many of its loyal patrons will raise a
glass to.
Loki Wine opened in Great Western Arcade in 2012
and has enjoyed continual growth in sales year-on-
year since. 2016 was the pinnacle of this progress, with
25% increase from the previous year. Last year also saw
Loki Wine’s events sell-out across the board. With this,
the decision was made to expand the current unit and
increase the capacity. Loki Wine will now be able to
host events for up to 70 people and still have an area
reserved for private tastings. Alongside the property
expansion, Loki Wine’s drinks range will grow too,
with more spirits and beer options. the best independents that the city has to offer. More
and more buzz is surrounding GWA, especially with
the new openings and the focus on quality retail. We
are sure that it will remain the primary destination for
premium products in the foreseeable future, and we
look forward to Loki Wine continuing to be part of
this offering.”
Phil Innes, the founder and owner of Loki Wine, has The improvement works are already underway and
are expected to take 4 weeks. Wine-lovers need
not worry though, as Loki Wine’s unit 36 store will
remain open throughout the renovation. Loki Wine
is one of the arcade’s many food and beverage gems,
with neighbours including vegetarian restaurant
1847, specialist delicatessen Anderson & Hill, social
enterprise Miss Macaroon, and the soon-to-be-
been looking to expand the business for a while and
decided that the time was right in 2017. Commenting
on the decision to expand within GWA, instead of
opening further afield, he said:
“Since we opened our doors in 2012, the arcade has
continued to improve and is now home to some of