The World of Hospitality Issue 18 2016 | Page 36

36 the World Of Hospitality by the hotel’s creative Master Barista, creating an experience that brings creative and curious-minded guests and locals together. Le Méridien Etoile features 2,500 square metre of thoughtfully-designed meeting spaces with design cues taken from the 17th arrondissement. The small meeting rooms or ‘Petits Salons’ hold up to 25 people and are named after local streets, while the large ‘Grands Salons’ hold up to 1,200 people and bear the names of neighbouring avenues and boulevards. Each of the spaces is designed with the brand’s mid-century modern aesthetic and offers modular furniture that allows personalization. Custom photography, depicting scenes from each Boulevard, was shot by one of France’s most influential Instagrammers, Vutheara Kham, and aims to inspire creativity. The renovation of the conference centre and public areas was overseen by London-based architectural duo Alex Michaelis and Tim Boyd. Jazz Club Etoile: The Legendary Music Club Created in 1975 with celebrated drummer F.A. Le Méridien Hotels & Resorts Galepides, known as Moustache, the Jazz Club Etoile has been entirely renovated in a mid-century modern style, with an emphasis on bright colours and vintage furniture. Parisian touches once again pepper the decor with white tiles, reminiscent of the metro stations, surrounded by the works of visual artist Christian Gastaldi, who was inspired by the posters displayed in the metro system. Hotels & Resorts, Europe, Africa and Middle East. “Highlighting our commitment to strengthening the brand’s portfolio around the globe, over 50% of Le Méridien hotels in Europe and the Middle East have been upgraded over the last three years. We are proud to celebrate Le Méridien distinctive design aesthetic and bold ‘Destination Unlocked’ positioning in the brand’s home city of Paris.” While preserving the essence of the Jazz Club Etoile, former music booker and friend of Moustache, Jean-Pierre Vignola, has collaborated with Jonathan Miltat, an experienced Jazz producer, to renew the musical offering and put the spotlight on Jazz, Soul, Funk and Blues. Both locals and hotel guests alike can now discover legendary artists and new talent in the intimate venue with a new menu curated by Executive Chef Laurent Bélijar. Since 2005, Starwood and its hotel ownership groups have transformed Le Méridien into a contemporary lifestyle brand now focused on unlocking the destination through culture, the arts, and cuisine. Now Le Méridien boasts the strongest portfolio levels in the brand’s history, growing in key destinations around the world, Le Méridien Denver; Le Méridien Singapore, Sentosa; 6 newly-built Le Méridien hotels in China, including 2 in Shanghai alone; and the brand’s re-entry into Italy with the opening of Le Méridien Visconti Rome early next year. “Destination Unlocked” Position Propels Parisian-born Brand “Ten years after Le Méridien joined Starwood Hotels & Resorts, the brand now stands stronger than ever before,” said Michael Wale, President, Starwood Website: www.lemeridien.com