40
the World Of Hospitality
Starwood Hotels & Resorts
Starwood Hotels & Resorts To
Debut Its First Hotel In Armenia
Part of The Luxury Collection, The Alexander
Hotel in Yerevan, Will Welcome Global
Explorers to Armenia’s Capital City in 2017
Yerevan, Armenia – August XX, 2016 – Starwood
Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today
announced that it will enter Armenia with the opening
of The Alexander, a Luxury Collection Hotel, Yerevan.
The unique hotel is scheduled to open in summer
2017, underscoring Starwood’s strategy to meet the
growing demand for experiential luxury travel in
emerging markets around the globe.
“On the heels of surpassing the 100th hotel milestone,
The Luxury Collection continues its rapid expansion
with the signing of The Alexander in the historic
destination of Yerevan,” said Michael Wale, President,
Starwood Hotels & Resorts, Europe, Africa and
Middle East. “We are proud to partner with Tsupani
CJSC and continue to deliver on our promise of
bringing a new level of luxury to the CIS. The hotel,
ideally located in the heart of Armenia’s capital, will
offer guests unique access to authentic destination
experiences.”
“We are excited to partner with Starwood Hotels &
Resorts and bring The Luxury Collection brand to
Armenia. This hotel will be the first international
luxury hotel in the country, and we expect it will also
become the best,” said Asmik Ambartsumyan, the
majority shareholder of Tsupani CJSC.
The Alexander hotel, will be located in one of the most
prestigious addresses in the capital city, close to the
Republic Square. The Institute of Ancient Manuscripts
known for its literary anthology dating back to the
ninth century, the whimsical and famous seven
fountains, as well as the History Museum and National
Art Gallery, the largest art museum in Armenia, are
just steps away from the hotel. The new-build property
will feature 114 luxurious guest rooms, including 17
opulent suites and a Presidential Suite. In addition,
The Alexander hotel will also offer superlative event
and meeting spaces including a ballroom, eight
meeting rooms and a business center. The unparalleled
wellness facilities include an indoor pool, spa and a
fitness center. Culinary offerings at The Alexander will
include an all-day dining restaurant, a cigar club and
a lobby bar.
Website: www.theluxurycollection.com
“We are confident that The Luxury Collection
brand’s unique and refined offerings will perfectly
complement the hallmarks of The Alexander hotel,”
said Anatoly Kondratenko, Senior Director, Starwood
Development, Europe, Africa and Middle East.
“In addition to being the first Starwood hotel in
Armenia, the signing of The Alexander showcases our
commitment to the burgeoning CIS travel market.”
Starwood in the CIS
Currently, Starwood operates nine hotels in The
Commonwealth of Independent States (CIS) under
five of its distinctive lifestyle brands, including
The Luxury Collection, W, St. Regis, Sheraton and
Four Points by Sheraton. Starwood is expanding
its presence across the region with five new hotels
expected to open by the end of 2018. These include
The Alexander in Yerevan, The St. Regis Astana and
The Residences at The St. Regis Astana, Four Points by
Sheraton hotels in Krasnodar and Moscow Vnukovo
Airport, as well as Sheraton Rostov-on-Don in Russia.