The World of Hospitality Issue 17 2016 | Página 14

14

industry news

the World Of Hospitality

Cafes Novell UK
Coffee today is part of our culture and to be enjoyed
on so many different occasions – whether it’s having
a social chat, or at work, during a business meeting,
whilst having a rest, reading the morning paper,
grabbing a cup whilst travelling and certainly to linger
over on holiday – whenever, a cup of coffee seems to
suit the occasion. One thing is certain though – a bed
cup of coffee makes a bad occasion!
Tasting is very personal and it’s an important decision
to make as a restauranteur or coffee shop owner as to
what you offer your clientele. It is also an opportunity
to educate customers with the many varieties and
varying quality of coffee’s now available in the UK. As
more and more people become coffee enthusiasts, so
restaurants are having to be more discerning about the
coffee they offer to finish off the meal.
Since 1958 Cafes Novell have been seducing the senses
of millions of Spanish people with their continued
pursuit of ‘The Perfect Cup’ of espresso which is
currently enjoyed by over 500,000 people daily around
the world and increasing.
In 2011 Cafes Novell embarked on a global expansion
drive. The first choice for expansion was Italy where
they opened in Milan and Rome. This may not be the

first choice for a coffee company to embark on global
expansion but with an exquisite product Novell were
ready to take on the Italians on home turf!
Since the continued success in Italy, Novell quickly
followed with expansion into Hong Kong, China,
USA, and Cafes Novell UK opened its doors for
business in April 2015 with their first client, a Bakery
chain in London. Now 16 months on and Cafes Novell
UK now boasts over 100 clients in the UK including
Aquariums, Visitor attractions, Hotels, Restaurants
and many Coffee shops along with a few Football
Clubs for good measure!
Earlier this year at Hotelympia Novell launched their
bio-degradable Nespresso compatible capsules initially
focusing on the Hotel sector enabling hotels to provide
premium coffee in an eco-friendly capsules enabling
Cafes Novell UK to be a complete hotel coffee provider
from machines through to beans and capsules. In
the last month Cafes Novell have launched their
e-commerce site 4 weeks ago with the primarily aim of
targeting the home market for Nespresso compatible
capsule sales which has proved a success with over
2500 visitors to the site (www.novellcoffee.co.uk) in
the last 4 weeks since launch. This site sits along side
www.cafesnovell.co.uk were more information can be

Website: www.cafesnovell.co.uk

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found about the company which is growing.
Phil White, Managing Director of Cafes Novell UK
confirms they have exciting times ahead in 2016/17 as
the team embark on a push for growth across the UK
following the commitment of additional investment
to aid him with his aspirations for the business.
Something that one of Spain’s largest coffee roasters
also now how firmly in their sights, bringing premium
quality coffee and service to the UK market and to
support the team at Cafes Novell UK to become a
major force in the UK coffee market in the coming
years.
To contact Novell to establish how they can help
in your business please contact either Phil White –
Managing Director for the UK or Xavi Mas – National
Account Manager. 01937 845584 or visit
www.cafesnovell.co.uk

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