66
the World Of Hospitality
Marriott International
The Barcelona Edition
To Debut In 2017
Ian Schrager together with Marriott International,
Inc. (NASDAQ: MAR) and the owner and developer,
KKH Property Investors, announced today their plans
to open a new property in Barcelona, Spain in 2017,
The Barcelona EDITION. EDITION is the first true
luxury-lifestyle brand which combines the personal,
intimate, individualized and unique hotel experience
that Ian Schrager is known for, with the reach,
operational expertise and global scale of Marriott
International. Marriott International will manage the
hotel under a long-term agreement.
The 100-room hotel will boast an enviable locale in
the destination’s famed Ciutat Vella district, close to
the Cathedral of Barcelona and nearly adjacent to the
iconic Santa Caterina Market. Within fifteen minutes
of the beach, the hotel will also be set within walking
distance of many of the city’s most beloved landmarks
including the Picasso museum, Santa Maria del Mar
church, Palau de la Musica and Paseo de Gracia.
“We are delighted to announce what will be our third
EDITION Hotel in Europe, debuting in one of the
most sophisticated and vibrant cities in the region,”
said Dan Flannery, global managing director of
EDITION. “EDITION continues to thrive following
the recent and iconic openings of London, Miami
Beach and New York City, and we couldn’t be more
excited about the potential for the brand throughout
Europe,” said Mr. Flannery.
Ian Schrager, chairman and chief executive officer
of Ian Schrager Company, commented, “I am proud
to further the global expansion of the brand with
this incredibly exciting project in Barcelona. The
city represents a great, cultural epi-center of Europe,
making it an ideal location for the region’s newest
EDITION.”
The unique project will encompass a total
transformation by Office of Architecture in Barcelona
– OAB (Carlos Ferrater Studio), of an existing office
building into a modern and contemporary luxurylifestyle hotel with a casual yet timeless feel co-created
by Ian Schrager and famed Spanish designer, Lázaro
Rosa-Violán. The space will include three distinct
restaurant experiences, along with an activated lobby
space, club and rooftop bar area.
“We are delighted to be able to bring this iconic
project to Barcelona with Marriott International and