The World of Hospitality Issue 16 2016 | Page 39

NH Hotel Group the World Of Hospitality 39 Group picks up a clutch of 2015 awards for business management, technology and corporate and environmental responsibility programmes and Ecuador, the Company has one of the most extensive and attractive portfolios in Latin America for those travelling for both business and pleasure, and is the operator setting the benchmark for any of the largest destinations in this region. Cutting-edge technology In recent years, in the Meeting & Events segment, in which it is leader, NH Hotel Group has been recognised on many occasions for its innovative use of technology applied to the hotel industry. In its continual search to offer its clients cutting-edge technology, NH Hotel Group has become the leading company in the world to introduce 3D holographic telepresence, in direct and/or pre-recorded format. The Group is the leading name in this sector worldwide, and this service is available permanently in its hotels. And recently, the Company was awarded the prize for Best Use of Technology at the 2015 European Hospitality Awards for its pioneering commitment to technology on an international scale. This commitment has meant the Group has set the benchmark in new technologies in this sector, offering business and leisure clients an extraordinary unique experience. The Group’s flagship hotel in Madrid was recognised for its upper upscale brand, NH Collection Eurobuilding, in the Venue and Hotels for live events category at the Evcom Clarion Awards, in London. In addition to offering continuous 3D holographic telepresence, this hotel also stands out because of its 300m2 LED vault screen, the largest screen installed in a hotel in Europe. Personalised content and digital art are just some of the items which can be projected on this 3D screen.