10
the World Of Hospitality
PROJECT DESCRIPTIONS
LCBO Urban Infill Store
The Urban Infill Store, located at 1986 Queen Street
East in Toronto is a highly innovative concept for
the Liquor Control Board of Ontario; the first of its
kind, it was created to get the most out of high-density
urban areas and provide a viable solution to design,
construction, operational efficiency and delivery
challenges.
Though modern in layout and functionality the
Urban Infill Store is imbued with a feeling of hands
on craftsmanship and old world charm. The overall
concept based on an understanding that urban
II BY IV DESIGN
customers look for not only convenience but a
selection of higher-end product and a sense of “retailtheatre” in their shopping experience.
On the exterior, a strong street presence is created
by using the full double story façade of the building;
defined by dark bronze mullions and Gabions, wire
cages filled with rocks, stacked above the entrance in
conjunction with a back-lit oversized graphic of idyllic
rolling hills. The overall effect is dramatic with the
intention of lending a sense of history and context.
Inside, light filled interiors feature high ceilings,
herringbone-tiled floors, bleached oak wood, recycled
wine barrels, dark bronze metal and patina finishes
that further reference an artisanal quality. The
signature design element is a VINTAGES runway that
showcases open wood crates and unique fixtures that
display a variety of over 350 “handpicked” premium
products sourced both locally and from around the
world.
Olympia Tile
As front-runners in the Tile and Stone industry
Olympia Tile has great influence over styling and
demand, particularly within North America but also
worldwide.
Their flagship showroom occupies an entire block and
features over 37,000 square feet of space open to the