aloft brighton
Delivering urban-influenced design and an energetic
guest experience, Aloft Brighton will offer 150 loft-like
guest rooms with ultra-comfortable plush platform
beds, large walk-in showers and complimentary Bliss®
amenities. The hotel will feature the brand’s signature
W XYZSM bar, a buzzy public space where guests can
mix and mingle, work or grab a drink with friends.
Additionally, every Aloft hotel around the world offers
live, free access to emerging artists and performances
from some of the hottest local bands.
Designed with the needs of the savvy next-generation
traveller in mind, Aloft Brighton will feature SPG
Keyless—Starwood’s industry-first keyless entry
system that enables guests to use their smartphone or
Apple watch as a room key—and fast and free Wi-Fi
throughout the property.
Hotel amenities will include an onsite restaurant;
Aloft’s signature Re:chargeSMfitness centre; 55 square
metres of creative meeting space equipped with the
latest audio-visual hardware; and Re:fuelSM by Aloft,
a unique and convenient deli option for guests on the
go, offering an array of food and drinks available 24
hours a day.
Aloft Brighton will be managed by Interstate
Europe’s UK division, part of the leading global hotel
management company, Interstate Hotels & Resorts.
The signing of Aloft Brighton reaffirms the
momentum behind the brand’s fast-moving global
expansion, with plans to introduce new properties
in Europe from St. Petersburg to Kiev. Starwood also
announced plans to open a second Aloft in London
at the historic Tobacco Dock area in 2018—a dualWebsite: www.starwoodhotels.com/alofthotels
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development hotel that will also feature the company’s
first Element property in the UK.
“We are thrilled by the momentum gathering behind
the Aloft brand, and its unstoppable appeal to owners
and developers,” said Felicity Black-Roberts, Senior
Director Acquisition & Development, Starwood
Hotels & Resorts, Europe, Africa & Middle East. “The
brand’s keen positioning towards the next generation
of travellers continues to fuel its growth potential in
emerging and mature markets such as the UK and
beyond.”
Starwood currently offers 12 hotels in the UK and
Ireland under seven of the company’s 10 distinct
lifestyle brands including: The Luxury Collection,
Sheraton, Westin, W Hotels, Le Méridien, Tribute
Portfolio and Aloft.