The World of Hospitality Issue 14 2016 | Page 66

66 Alan silverwood limited the World Of Hospitality 50 Years Young! At Alan Silverwood Limited we have been designing and manufacturing our own range of specialist bakeware from our factory in Birmingham (UK) since 1966. With over 250 stock lines, Silverwood Bakeware covers every aspect of baking from breads & biscuits to pastries & pies, traybakes and tarts. Aimed primarily at domestic cooks, our extensive range of products has been continually updated to suit developing trends. In addition to our own Silverwood brand of domestic bakeware, we also supply own-label products to a select group of up-market retailers. In recent years our products have won several industry awards for design, innovation and quality. Special Projects In this, our 50th year, we are expanding from our core domestic market to promote our “special projects” service to commercial kitchens, bakers, restaurants and cafes. In addition to our broad off-the-shelf selection of products (ranging in size from a 2in dariole mould to a 14in diameter celebration cake Telephone: [phone] pan), we are now able to offer a bespoke service and are happy to discuss special customer projects. Although we have never sought-out such business, we have found that we are increasingly being contacted by organisations who have been impressed by our domestic products and are looking for the same quality for their commercial business. Previous examples of these “special projects” have included the design and production of a selection of speciality pie tins for a prize-winning baker supplying Fortnum & Mason; a set of giant bespoke baking sheets for a television production company and a hand- made run of 16 trays with integral grid divisions for the commercial production of craft biscuits. We’ve even manufactured a selection of bespoke traybake pans, commissioned by an architect to form a mosaic to adorn the ceiling of a London cake shop! We frequently produce short runs of trays and baking sheets to satisfy a customer’s specific size requirements. Our extensive in-house facilities allow us to produce a vast array of shapes and sizes to suit all needs and we are always happy to help with advice on construction, gauge, finish, etc.. Often we are able to provide full WEBSITE: www.alansilverwood.co.uk costings within hours of receiving an enquiry, and in many instances products can be manufactured and delivered within a matter of a few days. We manufacture our bakeware exclusively from aluminium. Aluminium is light, is an excellent heat conductor and produces an unrivalled distribution of heat resulting in even baking. We stock a wide range of aluminium alloys, carefully selected to suit specific requirements. For many applications, the aluminium is anodised to seal the surface, producing Silverwood’s famous Alsil© finish, renowned for its excellent heat-spread and easy-release properties. For certain commercial applications a plain finish can also be offered. Silverwood products improve with age. Unlike products coated with non-stick (PTFE) which will deteriorate with use, frequent use of Silverwood products actually improves them. In use, the surface captures and retains a microscopic film of lubricant which builds up to form a “Patina”. This eventually creates a light golden colour on the surface of the bakeware - it is entirely safe – and enhances the release properties. EMAIL: [email protected]