102
the World Of Hospitality
bright goods
GOAT Grabs Energy Savings By its
Horns With Bright Goods
One of London’s most iconic watering holes –
the Goat in Boots pub in Chelsea – reopened
two years ago following extensive modernisation
as GOAT. This new moniker heralded a massive
transformation of a historic and traditional pub
into an energetic and edgy hub that comprises
a contemporary Italian restaurant, a large
DJ bar and a hidden 1920s styled speakeasy,
irreverently branded as the Chelsea Prayer
Room. However, the venue has recently
undergone a second metamorphosis with the
installation of energy-efficient LED lighting
from the acclaimed Bright Goods &