The World of Hospitality Issue 14 2016 | Page 66

66

Alan silverwood limited

the World Of Hospitality

50 Years Young!
At Alan Silverwood Limited we have been designing
and manufacturing our own range of specialist
bakeware from our factory in Birmingham (UK) since
1966.
With over 250 stock lines, Silverwood Bakeware
covers every aspect of baking from breads & biscuits
to pastries & pies, traybakes and tarts.
Aimed primarily at domestic cooks, our extensive
range of products has been continually updated to suit
developing trends. In addition to our own Silverwood
brand of domestic bakeware, we also supply own-label
products to a select group of up-market retailers. In
recent years our products have won several industry
awards for design, innovation and quality.
Special Projects
In this, our 50th year, we are expanding from our core
domestic market to promote our “special projects”
service to commercial kitchens, bakers, restaurants
and cafes. In addition to our broad off-the-shelf
selection of products (ranging in size from a 2in
dariole mould to a 14in diameter celebration cake

Telephone: [phone]

pan), we are now able to offer a bespoke service
and are happy to discuss special customer projects.
Although we have never sought-out such business, we
have found that we are increasingly being contacted
by organisations who have been impressed by our
domestic products and are looking for the same
quality for their commercial business.
Previous examples of these “special projects” have
included the design and production of a selection of
speciality pie tins for a prize-winning baker supplying
Fortnum & Mason; a set of giant bespoke baking
sheets for a television production company and a
hand- made run of 16 trays with integral grid divisions
for the commercial production of craft biscuits. We’ve
even manufactured a selection of bespoke traybake
pans, commissioned by an architect to form a mosaic
to adorn the ceiling of a London cake shop!
We frequently produce short runs of trays and baking
sheets to satisfy a customer’s specific size requirements.
Our extensive in-house facilities allow us to produce
a vast array of shapes and sizes to suit all needs and we
are always happy to help with advice on construction,
gauge, finish, etc.. Often we are able to provide full

WEBSITE: www.alansilverwood.co.uk

costings within hours of receiving an enquiry, and in
many instances products can be manufactured and
delivered within a matter of a few days.
We manufacture our bakeware exclusively from
aluminium. Aluminium is light, is an excellent heat
conductor and produces an unrivalled distribution
of heat resulting in even baking. We stock a wide
range of aluminium alloys, carefully selected to suit
specific requirements. For many applications, the
aluminium is anodised to seal the surface, producing
Silverwood’s famous Alsil© finish, renowned for its
excellent heat-spread and easy-release properties. For
certain commercial applications a plain finish can also
be offered.
Silverwood products improve with age. Unlike
products coated with non-stick (PTFE) which will
deteriorate with use, frequent use of Silverwood
products actually improves them. In use, the surface
captures and retains a microscopic film of lubricant
which builds up to form a “Patina”. This eventually
creates a light golden colour on the surface of the
bakeware - it is entirely safe – and enhances the release
properties.

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