50
Starwood
the World Of Hospitality
Starwood Expands Presence in Saudi Arabia with the
Signing of World’s Largest Four Points by Sheraton
POINT 1: Starwood Hotels & Resorts has announced
an agreement with Sulaiman Abdulaziz Al Rajhi Real
Estate Investments Company LLC, to launch Four
Points by Sheraton Makkah Al Naseem. Scheduled to
open in Q2 2016, the hotel will be the brand’s largest
property globally, with over 1,000 rooms, and will be
located in the Al Naseem district on the outskirts of
central Makkah, Saudi Arabia.
“We are delighted to announce the opening of our
largest Four Points property in Makkah, in partnership
with Sulaiman Abdulaziz Al Rajhi Real Estate
Investments Company. As religious travel continues
to grow in Saudi Arabia, Four Points is the perfect
brand to meet the rising demand for affordable yet
innovative accommodation options in Makkah,” said
Michael Wale, President, Starwood Hotels & Resorts,
Europe, Africa and Middle East. “With ten operating
hotels in the country and nine in the pipeline, Saudi
Arabia is our second largest market in the Middle East,
and we look forward to more growth opportunities in
the Kingdom.”
Starwood to operate in Makkah, diversifying and
expanding the company’s offering in the holy city.
POINT 2: The new Four Points will offer 1,139 rooms,
seven food and beverage outlets across 16,000sqm,
and easy access to the central area of the city through
a direct road tunnel from the hotel. Guests will enjoy
all of the brand’s popular amenities, including the
signature Four Points by Sheraton bed, complimentary
bottled water, and fast and free Wi-Fi in all public
areas. The Four Points brand’s approach provides
travellers with everything that matters the most,
such as timeless design, uncomplicated comfort and
a genuine and friendly approach to hospitality and
service.
POINT 4: “Our mid-market brands are experiencing
unprecedented growth in the Middle East,
representing fifty percent of the company’s pipeline in
the region,” said Neil George, Senior Vice President,
Acquisitions and Development, Starwood Hotels
and Resorts Africa and Middle East. “Along with
Four Points by Sheraton Makkah Al Naseem, we will
introduce Four Points in Sharjah, Erbil and Jeddah,
where there is a strong demand for hotels that cater to
the modern, everyday traveller.”
POINT 3: The Four Points brand boasts Starwood’s
largest and fastest growing development pipeline,
fuelled by its widespread, global appeal to guests and
flexible development options. Four Points Makkah
Al Naseem will be the first mid-market brand from
Telephone: 1-800-328-6242
Starwood operates 50 hotels and resorts across the
Middle East under eight of the company’s ten distinct
lifestyle brands including: The Luxury Collection, St.
Regis, Sheraton, Westin, W Hotels, Le Méridien, Four
Points by Sheraton and Aloft. The company plans to
double its portfolio in the next five years.
WEBSITE: www.starwoodhotels.com