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Aloft hotels
the World Of Hospitality
From Manhattan To Munich: Aloft Hotels Opens 100Th
Hotel Worldwide; Milestone Celebrates Continued
Accelerated Growth In Vibrant Global Destinations
Stamford, CT – September 28, 2015 –Aloft Hotels, the
innovative hotel brand for today’s hyper- connected
global traveler, today announced the 100th hotel
milestone worldwide, with the opening of Aloft
College Station in Texas. Currently operating in 16
countries across the globe, Aloft has experienced
incredible growth since it emerged onto the scene in
2008. With the recent openings of Aloft Manhattan
Downtown – Financial District in New York City,
Aloft Santa Clara (CA), Aloft Stuttgart and Aloft
Munich in Germany, Aloft continues to expand in key
global markets, with eight more hotels set to open by
year’s end.
“Aloft has been one of the fastest growing hotel brands
, successfully opening 18 hotels in three countries
within the first six months of launch, and now boasts
Starwood’s second largest development pipeline,” said
Brian McGuinness, Global Brand Leader, Specialty
Select Brands for Starwood. “Aloft continues to be set
apart from the competition, filling a white space we
identified long ago in the marketplace: the need for an
innovative and design-forward option for travelers on
the road for either business or pleasure.
When we think about development, we look for places
where today’s – and tomorrow’s – travelers not only
want to be, but need to be.”
Aloft hotels now operate in nearly every corner of the
world, with properties in North America, Mexico,
Belgium, Germany, UK, Turkey, UAE, India, Korea,
Malaysia, Thailand, Costa Rica, Colombia, Panama,
and more. Development is booming. Aloft signed
as many hotel deals in the first half of 2015 as in all
of 2014, and is in its fifth consecutive year of market
share gain.
The brand will expand its portfolio in Greater China to
10 hotels by year’s end and will continue to penetrate
new markets globally, with additional 2015 openings
planned for Aloft Raleigh, Aloft Louisville Downtown,
Aloft Taipe i Zhongshan, Aloft Greenville Downtown,
Aloft Raleigh – Durham Airport Brier Creek, Aloft El
Segundo – Los Angeles Airport, and Aloft Dongguan
Dynamic Town.
lens. Built on an agile platform, the Aloft brand’s
innovation team works to develop and pilot new
technologies to enhance the guest experience and cater
to the lifestyle and needs of today’s emerging traveler.
In addition to milestone technological breakthroughs
including the world’s first robotic butler, Botlr, as well
as the introduction of Smart Check-In, which has now
evolved into SPG Keyless— the hospitality industry’s
first mobile, keyless entry system allowing guests to
use their smart phone as a key— Aloft will soon pilot
other innovations such as Virtual Reality, 3-D Food
Printing and Smart Wake-Up, dreamt up from the
brand’s Concept Rooms at its global Headquarters in
Stamford, CT.
Dynamic lifestyle programming is also in the brand’s
DNA, as Aloft offers a buzzing social scene for the
early adopter including its renowned global music
series, Live At Aloft Hotels, offering guests and locals
free access to the hottest emerging artists at every Aloft
Hotel around the world.
Launched in 2008 as starwood’s tech-forward
incubator brand, Aloft is designed with a futuristic
Telephone: +800 325 25638
WEBSITE: www.starwoodhotels.com/alofthotels