The World of Hospitality Issue 14 2016 | Page 24

24 the World Of Hospitality John Levy Lighting productions inc John Levy Lighting Productions, Inc. When the Las Vegas Convention and Visitors Bureau wanted assistance in re-branding, it was natural to turn to John Levy Lighting Productions (JLLP) for assistance. JLLP has been an integral part of the ever evolving face of Las Vegas for the past twenty five years. Their innovative and daring designs melding art, architecture and technology have created many of the iconic features of Las Vegas strip, from the continuous changing Sky Feature of the Forum Shops at Cesar’s Palace, the light show at the top of the Stratosphere, Bally’s Entry Gateway with its choreographed color changing pylons, to the stunning interiors of the Cosmopolitan Hotel. While widely known for this Las Vegas work, John’s creativity has found expression with projects not only throughout the United States and Canada but worldwide. Speaking of his early work, John recalled he was determined to bring the vitality and excitement from the enclosed theater to a much wider audience via architecture - color changing was to be the vehicle to bring that about. “My initial efforts revolved around capturing natural phenomenon, washing facades with the colors of sunrise or sunset but these were mainly static and lacked the exuberance I wanted”. John refined his ideas working with the creative staff at Disney’s Theme Park division but it was not until his first work in Las Vegas was his talent was given free expression. “Initially, my two challenges were aesthetic and technological. Aesthetically, the architectural profession with its embrace of minimalism decried