The World of Hospitality Issue 14 2016 | Page 128

128 Wi - q the World Of Hospitality Meet The WI-Q Team At Hotelympia Stand 1712 The Fast Route To Increased Sales How do we overcome customer apathy and encourage increased ordering in the hospitality sector? Sensory branding has a significant role to play in marketing, but nothing beats the process of making ordering and payment as easy as possible, making the experience so positive that customers leave an establishment already planning their next visit. We’ve all been there at one time or another; sat in a restaurant or café, contemplating a dessert or another beverage, but one glance at the queue at the till and we’ve decided we won’t bother. What if we could just pick up our phone or tablet and order another latte from our table, safe in the knowledge it will be delivered immediately? Wi-Q is the queue-busting solution that transforms the ordering process and perfects the customer experience. A world-leading integrated HTML software solution, Wi-Q is set to revolutionise the hospitality industry by placing ordering and payment capability in the customers’ hands. With no need to download an App, Wi-Q can be accessed instantly using any Wi-Fi enabled mobile device, empowering customers to pre or live-order their choices from the menu, add to their order and request or pay their bill from the comfort of their seat or room, removing the need to join a queue or wait for service. Wi-Q is controlled from a secure central portal and can be integrated with any existing EPoS, Apps and Website. It can be branded and tailored to an individual outlet’s needs and has the functionality and flexibility to evolve alongside the business. Wi-Q founder CEO Graham Cornhill says, “We are in trials and implementation in venues across the world, and the common theme is that customers and staff love Wi-Q. With average beverage sales uplift of 15%, the figures prove that given the choice of when and how to order, customers will spend more if they don’t have to wait for service.” The Wi-Q team will be exhibiting at Hotelympia at Excel, London 29th February- 3rd March 2016 and will be demonstrating the capabilities of their product as well as answering questions on how Wi-Q can boost sales and improve customer experience in any venue. “Many venues are dipping their toe into the technology pool but stopping at payment provision,” Telephone: 0203 637 2808 says Graham, “Give your customers control via your Wi-Fi and watch your profits soar. Your staff will have more time to provide improved service, and the excellent customer experience will increase the number of people walking through your doors, both returning customers and new.” Someone who understands technology and its potential within the hospitality and retail sectors, better than most, is Stephen Kennedy, Wi-Q’s NonExecutive Chairman. He says, “There are plenty of apps in the marketplace, but apps aren’t the future for hospitality and will become obsolete. Apps use memory, need updat