24
the World Of Hospitality
The House Of Peroni
Take An Unexpected Journey Into
The Italian Home At
The House Of Peroni Residency
The House of Peroni opened its doors in east London
once again this October, bringing to the capital the
most immersive and multi-sensory residency to date.
From 29th October - 25th November at 152 Brick
Lane (E1 6RU), the month-long event bought the
heart of the Italian home to London; giving all those
who are curious to discover and hungry to explore, the
opportunity to experience the transformed space - to
eat, drink and make themselves at home.
Entit led ‘Vita all’Interno’ - meaning ‘a life lived
inside’ - The House of Peroni residency welcomed
guests through one of its many doors to enjoy
delicious Michelin-starred food, innovative Peroni
Nastro Azzurro infused cocktails and intriguing
surroundings, all inspired by the Italian home.
The experience, curated by Gingerline’s creative
founder, Suz Mountfort, and immersive storytellers,
Reuben Feels starts in the heart of the home. Guests
entered the warm bustling kitchen and were greeted
by delightful smells and a never ending dining table.
From there, they were invited to explore and enjoy
the airy laundry room inspired by Italian couture, and
try one of Peroni Nastro Azzurro’s innovative serves
whilst relaxing in the autumnal covered terrace area.
Welcomed by a series of passionate and alluring
‘nonna’s’ who ran the home, each guest was able
to curate their very own personal experience by
obtaining a key which did, quite literally, open the
door to experiences hidden within the event –
revealing a new world where nothing is quite as it
seems.
At the centre of The House of Peroni Residency was
a five course private dining experience created by
Michelin-starred Sicilian chef Accursio Craparo.
Website: www.thehouseofperoni.com
As guests took a journey through the ever-changing
household, alive with the hustle and bustle of daily
life, they discovered different bars – each with a range
of Peroni Nastro Azzurro infused drinks created by
award-winning mixologist at The Langham Hotel,
Simone Caporale.
Other creative talent that collaborated on the
Residency included surrealist art director and set
designer Rhea Thierstein, who is known for her
whimsical creations, and Italian paper installation
artist, Francesca Signori whose work also featured
heavily throughout.
The House of Peroni took up residence at
152 Brick Lane, London, E1 6RU
from 29th October, closing 25th November.
For more information about The House of Peroni visit:
www.thehouseofperoni.com