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100% Design
the World Of Hospitality
100% Design
100% Design, the UK’s largest design trade show
celebrates its 21st edition at brand new home, Olympia
London. Staged in the dramatic Grand and West
Halls, the show will take place across two levels and
benefit from natural light, grand architectural spaces,
and five distinct sections; from Interiors to Design &
Build through Kitchens & Bathrooms, Workplace and
Emerging Brands.
2016 colours identified by trend forecasters WGSN. By
applying the key colours to a concept space dominated
by a series of columns, the carefully selected pieces of
furniture bring to life the look and feel of latest and
future interiors. Created by Studio Design UK, the
striking feature provides a simple concept of colour
matching both products and tones, with partners
including Paint by Conran.
interpretation of this year’s creative campaign.
Based upon the central theme ‘Design in Colour’, this
year’s 100% Design has collaborated closely with trend
forecasters WGSN among many others, to bring to
life the visual and sensual experience of using colour
across interiors and the built environment. The top
colour trends for 2016 will thread throughout the
show and act as a means of navigating the show floors,
as well as demonstrating the day-to-day importance
of colour.
Working with the large open space at Olympia
London, Studio Design UK has again partnered with
leading contemporary crystal manufacturer Lasvit
(right, Crystal Rock by Arik Levy) and UK materials
company Camira Fabrics to create a suspended
entrance feature that is set to inspire show visitors.
Also look out for the bespoke installation by Rug
Designer when entering the hall and from the gallery
level above.
Interactive installation, Mattergarden can also be
found within Design & Build - a stratum inspired
structure intended as a tactile platform for the
exploration of contemporary and future materials, as
well as treatments and applications for use in design
and architecture.
Specially commissioned and thought-provoking
editorial features and installations support this leading
design event. The overall show theme, Design in
Colour resonates strongly in the Interiors section of
100% Design 2015. Within this section, the specially
commissioned feature highlights the Spring/Summer
In the centre of Workplace, and the show, Studio
Design UK has devised a stunning Central Bar for
100% Design 2015. Working in tandem with material
sponsors Perspex® Acrylic Brand, the design team has
created a dynamic, coloured, suspended structure
that is an impressive and aesthetically beautiful
At the heart of Kitchens & Bathrooms this year’s
feature café, Half-Three Café is a contemporary take
on an English tradition – a multi-sensory experience
of taste, aroma and colour, celebrating a broad
selection of tea. The cafe is designed by Daniel Rous of
Fabrica, with tea by Twinings.
Talks at 100% Design this year examines the power
of colour. Together with the visual, the programme
examines the other senses too – how through
touch, smell, sound and taste, our lives can be
positively influenced by design to create stimulating
environments that improve productivity and creativity
while supporting us emotionally. Speakers include
Ilse Crawford, Winny Maas, Lyndon Neri, Morag
Myerscough and Rogier van der Heide.