34 the World Of golfing
Equipment - Callaway Golf
Callaway Golf Announces Epic Flash Drivers And
Fairway Woods Featuring Flash Face Technology,
Developed With Artificial Intelligence
Equipment
The Company Behind Jailbreak
Technology Introduces Groundbreaking
Face Technology Created Through
Artificial Intelligence and Machine
Learning
Callaway Golf Company (NYSE: ELY), an
industry leader in golf equipment and
innovative performance technologies,
announced the Epic Flash Drivers and
Epic Flash Fairway Woods, featuring
the Company’s revolutionary new Flash
Face Technology. The new premium
performance clubs will be available at
golf retailers nationwide on February 1,
2019.
Callaway Golf Announces Epic Flash
Drivers And Fairway Woods Featuring
Flash Face Technology, Developed With
Artificial Intelligence
Flash Face’s sophisticated architecture
was created by Artificial Intelligence and
“Machine Learning,” a field of computer
science that uses statistical techniques
to give computer systems the ability to
“learn” with data without being explicitly
programmed. A new driver face design
typically takes eight to ten iterations.
Through Machine Learning our
computers cycled through 15,000 face
architecture iterations, learning from
each one, before arriving at Flash Face.
Perhaps more importantly, this design
might have never been arrived at without
AI; the design defies convention. The
Flash Face’s unique, internal mapping
consists of dozens of subtle ripples
flowing from heel to toe. These ripples
work together cohesively to elevate