The WOOL Book One | Page 44

Why Wool ?
Which carpet ?
Carpet constructions explained

Weaving Wool ’ s Spell�

Why Wool ?

Although we continue to develop manmade alternatives , we still return to natural materials when we want the very best . In addition to the uniquely natural benefits listed below , wool carpets provide soft and luxurious underfoot comfort that just can ’ t be beaten .

Holds its great looks : Wool ’ s natural resilience and longlasting appearance mean that your carpet will continue to look good for many years , even in high-traffic areas . Its natural oils and complex structure also shield against dirt .
Perfectly comfortable : Keeps warm and stays cool … have you ever seen an overheated or shivering sheep ? Wool has great insulating properties and thus reduces heat loss , but did you know it also reduces condensation , perfectly balancing your room ’ s environment ?

Which carpet ?

So now that you have decided on a natural wool carpet , how do you choose one right for you ? Here are the main types of carpet constructions explained …

Carpet constructions explained

Tufted
Probably the most popular carpet construction around . Pile yarn is punched through a primary backing material to form loops or tufts . It can be left as a loop pile or cut to produce velvet or twist finish . An adhesive coating is applied to hold the tufts in place . Tufting is faster than weaving , so finished carpets are less costly .
Breathe easy : Wool fibres naturally trap dust , which improves the air quality in a carpeted room . Wool is also one of the best non-allergenic materials .
Tread softly : Once you ’ ve experienced the softness of a wool carpet underfoot , you ’ ll never look back . Wool is a great noise insulator , so enjoy the luxurious tranquillity a wool carpet brings .
Safer choice : Due to its high water and nitrogen content , wool inherently resist fire and does not melt , drip or emit noxious fumes , all of which contribute to fatalities in fire situations .
Naturally sustainable : You ’ re doing your bit for the environment ; wool is an annually renewable fibre and is biodegradable .
Tufted ( Hibernia )
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