Why wool — why not ?
Choose wool … for all the right reasons and because Wool works
The Wonder of Wool�
Why wool — why not ?
Wool is a naturally ‘ SMART ’ fibre which works quietly , conscientiously and continuously throughout each stage of its remarkable lifecycle — although many people may never know it !
The reality is that real wool — which is grown and not manmade — has a highly complex cell structure that gives it many unique and amazing properties . This means that it can meet multiple challenging demands and offer a high level of performance in its many uses and applications . From coat to carpet and , indeed , for an incredible range of uses , wool is the perfect choice .
Choose wool … for all the right reasons and because Wool works
The many and varied benefits of wool can seem like a laundry list to even those who know the fibre well ! It is naturally a very capable ingredient and it is tempting to throw all of this in to the melting pot of wool-ability .
But defining the right key attributes is mainly about the product — different reasons rise to the fore in , for instance , a carpet for the bedroom and one for a casino . Similarly , a wool mattress and soft furnishings will also optimize certain benefits over others . The use of it in sport apparel , high fashion or at the other end of the spectrum — insulation for the home — shows why wool with all its multiple strengths has so many mixed messages . But the most important one is that ‘ Wool works ’ — because that is precisely why wool can offer so much more . It is a highly technical working component in every single product .
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