The WOOL Book One | Page 28

Ask anyone what New Zealand is famous for and they will tell you playing rugby and farming sheep . We pride ourselves on doing both extremely well , but we are especially proud of New Zealand wool , which is renowned worldwide for not only its outstanding beauty but also its durability and natural health benefits .

New Zealand wool is sought after internationally because of its resilience and exceptional whiteness , which makes it particularly receptive to dye , a critical factor for its use in high-end carpet and fabrics for both interior design and apparel fashion houses .
The quality New Zealand wool is a result of very careful farm management practices by New Zealand growers .
Sheep graze free-range in the natural environment to produce high-quality wool fiber , which is ideal for making carpet .
Wool is a renewable resource , with sheep all over New Zealand entering the shearing shed to be shorn many times throughout their lives .
They quickly become familiar with this routine and are shorn every 9 to 12 months . Shearing is a skilled task and has progressed to being an elite sporting pursuit thanks to New Zealand sheep shearers Godfrey and Ivan Bowen , who in the late 1950s developed the “ Bowen Shearing Technique .” This innovative method involving rhythmic strokes of the shears and positioning of the sheep correctly is now considered the optimal method of shearing and is used worldwide .
The Bowen technique not only efficiently removes the fleece from the sheep without double cutting the wool fiber , giving the best fleece for production , it also keeps the animal calm and free of injury .
Wool is beautiful with no artificial additives or chemicals needed because of its natural , inherent properties . It is fire resistant and a great insulator against the heat and the cold . It has the ability to absorb and release moisture , creating an exceptionally safe and healthy indoor environment . Its natural insulating properties result from wool ’ s unique fiber structure , reducing heat loss , condensation and noise levels to create a welcoming , relaxing and comfortable ambience in any home .
Wool is also non-allergenic and does not support the growth of dust mites or bacteria . Its natural ability to spring back into shape after crushing and compression ensures woolen carpets are long lasting and will enhance any room setting .
New Zealand wool is naturally the very best choice you can make for your family when selecting a beautiful carpet for your home .
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