Comfort and luxury
Body and form …
Warm and cool too …
Comfort Comes First�
Comfort and luxury
Hotel guests have long since made comfort the ultimate test of luxury . Looking beautiful is not enough . And yet , the standards we set for comfort are measured only by the individual — there is no official universal scale . But if there were , wool would be at the top ! Real comfort , of course , is multifaceted ; it is a highly physical experience with some indefinable aspects which may not be visible to the eye . A good mattress , a quality carpet , a good chair … by choosing wool … comfort comes first .
Body and form …
Wool carpet will always make you feel better because it feels so good underfoot . The comfort factor is not only due to the softness or the texture but also the way that wool in a carpet , mattress or cloth can support itself and re-form and bounce back . There is a cushioning effect which reduces the impact on the body as the foot hits the wool-carpeted floor . There is no instant flattening or loss of shape , but rather one of support in a carpet or bed or crease resistance in cloth . Wool will provide a truly pleasant tactile experience , which also does not suffer from static due to the high water content .
Warm and cool too …
Wool is the fibre that is chosen for warmth on cold days . Hard floors covered with wool are instantly transformed , and it is well known to keep a room cosy . While manmade fibres are passive in that they do not respond or adapt , wool is active and is highly in tune with and adaptable to the local climate . Room and body temperatures adjust and so does wool , providing a comfortable space in which to work and live .
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