Durable and robust
Long lasting
Resists soiling
Keeping Up Appearances�
Durable and robust
Choosing for appearance is fine , but maintenance over the years in any product is defined by the quality of its constituent parts . Good materials like good ingredients and good healthy genes always create better results . Wool has a long record of quality , and this has been achieved by the tough process of assessment . It has performed in a variety of different products , in many testing and rigorous situations , over many years and , indeed , centuries . Wool has exceptional ability to maintain appearance and functionality , which is why it is regarded so well by all the best textile manufacturers .
Long lasting
Wool is a strong fibre that can , due to its inherent structure , refresh itself over and over again . In a carpet , rug or cloth this means that the natural crimp and elasticity will endure constant wear and compression . Wool carpet pile is very resilient on the floor , and the natural bulk of the fibre helps to resist tracking and flattening , providing a better-looking carpet for many years . At commercial quality for hotels and airports , wool carpet will also readily recover from wheeled traffic — suitcases , wheelchairs and trolleys , providing long , effective service .
Resists soiling
Wool contains natural oils which protect the individual fibre from becoming easily soiled . This means that the wool product is able to maintain a better appearance and will not suffer from dirt clinging to the fibre , which damages the look very quickly .
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