Natural and sustainable
Grown …
A longer-life fibre …
A Fibre for the Future We Want and Need�
Natural and sustainable
The world needs to be more aware of products and their origin so that our planet is protected for future generations . As governments put strict agendas in place to force a focus on preventative care and damage limitation , we should take time to consider the way our lifestyle impacts the big picture and how wise decisions can foster better lifestyles for today and tomorrow .
Grown …
Wool is grown on sheep and is a natural fibre which is rapidly renewable and will regrow every year , providing a fresh supply to the global textile industry . It is also 100 percent biodegradable in its pure form , and will degrade without causing harm to the Earth or the environment . Wool products can be produced with lower levels of energy than manmade fibres , which helps keep carbon dioxide emissions low in order to minimise greenhouse gases in the atmosphere .
A longer-life fibre …
Wool is able to endure wear and tear better than most fibres and subsequently is able to last for many years without replacement . On a practical level it is robust enough to last , and on an aesthetic level it can retain good appearance over many years . So choosing wool means that you have invested in a product that will not need to be discarded and replaced — preventing unnecessary waste from accumulating and limiting the serious issues caused by that wastefulness . �
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