THE COLLABORATION
The collection for every model
WHY COLLAB?
WHAT INSPIRED THE COLLECTION AND HOW WE WANT TO CHANGE THE INDUSTRY.
"FASHIONS NOT ABOUT LOOKING BACK, ITS ABOUT LOOKING FORWARD"
With technology becoming the center to our everyday lives, Anna Wintour, Bee Shaffer and the team at Topshop have come together to celebrate and unite mother daughter relationships across the world. It acts as a reminder that at the end of the day, your mother was your first best friend and you were able to connect without a use of technology.
With societies expectations becoming such a focus point to young girls, this collection is a reminder that no matter the shape, style or age, every woman is beautiful.
The collection will bring positive influence to the public, reminding everyone to embrace their relationships before they are lost. There has been many adverts trying to raise awareness for this, however none recieved enough exposure to make an impact. With Topshop being such an established brand, Ms Wintour is hoping this is a way to grab the attention of the masses.
The iconic quote from Anna WIntour "Fashions not about looking back, its about looking forward" really gives us inspiration by showing us the importance of not dwelling on the past but instead; choose what you want to change, and look forward with a new influence
So how do we hope this changes the industry? We want the collaboration to give inspiration to the young girls of this generation that they dont have to ashamed of having curves, not looking like a size 0 model or not focusing on the likes they get on pictures, as there is more to life than just appearances.
Hopefully this change will reduce the quantity of eating disorders amongst young girls of the generation.