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Anna Wintour was recorded in an interview saying how Vogue is lacking behind and she hopes to bring it back to the 21st century. She hopes that the launch of all the Information for the collaboration being through social media, it gives its followers an exclusive knowledge. There is no hierarchy within the Information shared about the collaboration, with no press releases, no endorsements, the only event being a launch party' open to everyone – only rule is you have to work out the location using the Instagram sneak peak pictures. This gives everyone equal opportunity, reinforcing the collaborations morals.
Social media is an essential to our day to day lives. Its shaping the next generations lifestyle and careers. With a whole new career path opening up for them, this industry is constantly growing. However, the magazine industry seems to be lacking behind with still printing the same published copies, with very limited access online.
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