Ray White ’ s international reach
BY ALEX TILBURY
Some people may be surprised to know that Ray White ’ s international network extends as far as the Middle East where we have offices in Dubai and Lebanon .
In fact Roy Saker , Chairman of Ray White International , also has two offices in Greece and is currently looking to open a second office in Dubai , Qatar plus Egypt .
The first Ray White office was established in the UAE in 2009 , followed by Lebanon in 2010 and Greece in 2018 .
The 120 strong members conduct about 40 deals per month but one of the biggest problems Roy ’ s team faces in the region is that they don ’ t have exclusivity on properties .
“ Sometimes you will have 20 offices working on the same listings . Vendors don ’ t pay marketing either so all the marketing is paid by us ,” Roy said .
In Lebanon , the Ray White agents sell apartments and family homes . In Dubai it ’ s mostly apartments , full buildings . The Greek businesses sell a lot of apartments and land .
“ My biggest selling point , and something that I fell in love with from day one , is the people behind the brand , and most of all Brian White , who has been my backbone and biggest support and strength ," Roy said .
“ Our reputation that we have built and taken care of is our network and resources . We are proud of the range of services that we provide , the technology and innovation and the enormous marketing presence .
“ We also do a lot of training for our people which in return delivers the best customer service .”
Roy said the Ray White name carries a level of trust and credibility with it .
“ When you align yourself with a strong real estate brand , it can enhance your own professional reputation and credibility . Clients are more likely to trust and choose an agent associated with a recognised and respected brand , which can give you a competitive advantage in the market ,” Roy said .
" Our brand recognition is high here . We have higher visibility and recognition in the market .
“ When potential clients see our association with a well-known real estate brand , it creates instant recognition and familiarity .
“ This can lead to more inquiries , referrals , and opportunities for you to showcase your expertise .
“ We offer our agents strong robust resources , tools , and support systems . These resources can include marketing materials , training programs , technology platforms , and access to a wide network of agents . Leveraging these resources can help you provide better service to your clients , stay updated with industry trends , and differentiate yourself from competitors .
“ And marketing power : we bounce off what Australia has done and is doing ."
For example , in Lebanon they have the biggest package on realestate . com . lb and olx . com . lb
“ Joining a reputable brand often grants you access to an extensive network of agents and offices ,” Roy said .
“ This network can be valuable for referrals and collaborations . When clients approach our brand , they may be more likely to recommend or refer us to others , further expanding our client base and enhancing your reputation .”
72