SEPTEMBER 2022 EDITION
RAY WHITE PRESENTS THE WHITE REPORT
THE SHED OPEN DAY
CELEBRITY DOPPELGÄNGERS
CONNECT 2022 OUR BIGGEST EVENT YET
RAY WHITE ARE COMPETITION CREATORS ®
BY ALEX TILBURY
THE RAY WHITE GROUP HAS SUCCESSFULLY TRADEMARKED THE PHRASE ‘ COMPETITION CREATORS ’.
The term was coined by our group ’ s chairman Brian White AO and is now interwoven into the everyday language at Ray White when referring to auctioneering .
Ray White ’ s high performance national training focuses on creating competition in all markets .
“ The term came to me one night when I was grappling with just who we are ? And what ’ s the best term to describe the value we can bring to the community ? We are the vendor ’ s agent and our job is to get the very best price for our vendors ,” Brian said .
“ And that ’ s different to an agent who goes out and gets the very cheapest price for their buyers .
“ The greatest way to achieve a better price is when someone who wants a property realises there ’ s someone else who wishes to have it and is prepared to pay a higher price than they had hoped that they could . We create that competition at auction .
“ Nothing gives buyers more confidence in the value of the property than seeing other people bidding for it and bidding higher prices .
“ It ’ s amazing how many people actually bid more at an auction than they had initially thought to be the best price .”
Ray White is the country ’ s leading real estate auction agency and conducts more than anyone else in Australia by a huge margin .
“ We believe this is what has been the foundation for our success . And to be known as competition creators tunes in perfectly with why we represent ourselves to potential sellers as their best choice ,” Brian said .
Ray White , Brian ’ s grandfather , started his business at age 24 in regional Queensland and had the instinct to auction .
“ Auctioning has been at the heart of our business since 1902 . We are so passionate about being the competition creators as the best method of sale to achieve the best result for our sellers ,” he said .
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