HOW MEDIA EXPOSURE CAN LIFT YOUR GAME WITH CHRISTINE RUDOLPH
BY SHANNON COOK
In a past life , Ray White New Farm Chairman ’ s Elite agent Christine Rudolph worked in the media as a journalist and television presenter . Since then , she has understood the value of media exposure to help boost her personal brand and to maximise her sellers ’ chance of success .
“ My career has definitely helped me understand that great pictures engage audiences and great stories engage readers ,” Christine said .
At the listing table , Christine loves being able to demonstrate the edge Ray White has over competitors . Having a dedicated media team is a benefit which no other real estate group in the country can promote .
“ To offer the very best service to our clients , I am passionate about looking at how we can be creative with both presenting and promoting our client ’ s properties to make them stand out from the competition ,” she said .
“ Having our properties highlighted in the media has provided my clients tremendous benefits and exposure for their beautiful homes and as an agent enabled me to build a respected public profile associated with the credibility and integrity of the Ray White Group .”
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After building friendships and relationships within the media for the past 30 years , Christine said her biggest tip is for agents to really get to know the key journalists in their area as they ’ re always looking for a story and love to be able to quote agents .
“ Around the world , people are fascinated by real estate and great real estate stories sell papers , not only because they catch the attention of aspirational purchasers but in many cases take people to a world they can only dream about ,” she said .
“ It ’ s not just the trophy homes which sell stories , it ’ s quirky stories which draw attention - journalists want a good angle and a great headline .
“ These are the two key factors which sell papers and boost ratings . If you think it ’ s interesting , reach out to a journalist or the Ray White media team as they are always looking for the next great story .”
Christine ’ s biggest win was the coverage and sale of World Champion Olympian “ Madame Butterfly ” Susie O ’ Neill ’ s family home .
With Susie being such a high profile and respected international figure , the listing achieved international exposure through print , online publications such as the front cover of the Courier Mail , articles in The Australian , interviews on Channel 7 and a post-auction story on 7News Saturday night when it sold .
Olympic swim p champ sells luxury pad for $ 3m
EIGHT-time Olympic swimming champion Susie O ’ Neill sold her riverfront family home of 19 years at auction yesterday for $ 3.055 million .
Queensland ’ s Madame Butterfly bought the two-level architect-designed house at 401 Brisbane Corso , Yeronga , for $ 1.3 million in 2001 with her husband , ophthalmologist Cliff Fairley after she retired from competitive swimming following the 2000 Sydney Olympic
Games . More than 200 people viewed the property ahead of its auction yesterday on a street recently revealed by The Sunday Mail as one of Queensland ’ s top 5 power streets .
Two local families took the five-bedroom home to auction going toe-to-toe with only $ 5000 separating them in a nailbiting finish .
“ It was almost like an Olympic race to the end ,” Ray
White New Farm selling agent Christine Rudolph said .
Ms O ’ Neill did not attend the auction , and was on the Gold Coast supporting her daughter who is a member of the state water polo team .
“ This has been a very emotional sale for me and that was one of the reasons I didn ’ t want to come to the auction ,” Ms O ’ Neill said by phone afterwards .
O ’ NEILL SELLING ‘ WOW-FACTOR ’ RIVERFRONT HOME WITH A VIEW
ELIZABETH TILLEY
AUSTRALIAN swimming legend Susie O ’ Neill is selling her family ’ s riverfront Brisbane home of almost 19 years .
It ’ s a reluctant move for the eighttime Olympic medallist , who fondly remembers raising her two teenagers in the Yeronga property and celebrating many milestones .
Ms O ’ Neill and her ophthalmologist husband Cliff Fairley bought the twolevel , five-bedroom , three-bathroom house at 401 Brisbane Corso in 2001 .
She still remembers the day she first saw it . “ When we walked in , it was like , ‘ Oh , wow !’,’’ she recalled . “ It is going to be emotional selling it .”
Ms O ’ Neill said the decision to move to another part of Brisbane was based purely on convenience for their two children to get to school and to accommodate her parents .
“ Whenever I walked in that front door , that view just blew me away ,” Ms O ’ Neill said . “ I never took that view for granted . We have loved this house since we bought it . This is where we had our children and we love the river and all that goes on there . We especially like seeing the rowers in the mornings .’’
Christine Rudolph of Ray White New Farm said the Brisbane Corso was renowned as one of Brisbane ’ s best streets , and the property offered a “ golden opportunity ” for buyers .
One of the home ’ s unique selling points is the heated Elite Fastlane pool , one of only two in Australia , for training like a professional athlete .
The property is scheduled for auction with Ray White New Farm next month .