BEHIND EVERY SALE IS A STORY
BY NINA CLARKE
WHETHER SELLING ON BEHALF OF A DEAR FAMILY MEMBER , OR MAKING AN UNEXPECTED AND LIFELONG CONNECTION TO A VENDOR , WE ASKED A HANDFUL OF OUR AGENTS ABOUT THE MOST MEANINGFUL SALE OF THEIR CAREER .
STEVE KOERBER Ray White Remuera NZ
Nila and I bought a tired 1950s home on a big slice of land in 2017 , not far from our Remuera office . We knocked it down to make way for a Frank Lloyd Wright-inspired mid-century modern design home . Lockdowns slowed our progress but the wait was worth it , our gorgeous new home was finally completed in mid-2022 .
Just as it was nearing completion , a heritage-listed Remuera home that we had admired for years surprisingly came onto the market for the first time in 22 years . On a whim , we bought a home we never thought we could afford . We were then faced with having to sell our brand-new home in a market that wasn ' t exactly buoyant . It wasn ' t an easy decision but we decided to market and sell our home ourselves . A far-reaching digital and print marketing campaign attracted 10 registered bidders and produced an emotionally-charged auction that certainly bucked an unwelcome trend of several auctions passing in recently .
Building such a beautiful zen-like home on the side of a 34,000-year-old volcano ranks as one of our greatest achievements - topped only by its very successful auction sale to a very nice family that is sure to cherish it as much as we did .
MATT LANCASHIRE AND DWIGHT FERGUSON Ray White New Farm QLD , Ray White Ascot QLD ( respectively )
Being given the opportunity to sell a high-end asset is a huge milestone in anyone ’ s real estate career . To be appointed as one of the selling agents along with Dwight Ferguson to sell the White family estate was a privilege .
Marketing the property was one thing , but being able to secure a marketleading result for Brian , Rosemary and the family was a transaction both Dwight and I are extremely proud of and will be a sale very close to my heart for the rest of my career . Competition creating is at the forefront of how we conduct our business and being able to showcase this with the White family ’ s campaign was special .
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