THE BENEFITS OF STAGING
BY BIANCA DENHAM , Ray White National Director of Special Programs
A SUCCESSFUL REAL ESTATE TRANSACTION RELIES UPON A FEW KEY FACTORS BUT AT ITS CORE , AS WITH ANY COMMODITY THAT TRANSACTS ON ANY MARKET , IT ALL COMES DOWN TO SUPPLY AND DEMAND .
During the boom , demand was at an all-time peak , meaning there were more buyers per property than normal .
Staging has such a huge impact on buyer behaviour . A well constructed styling package can make an old home look new , make small spaces appear bigger and are essential whenever there is an open-plan living area . As the market adjusts and supply may start to outweigh demand , sellers need to invest more than during the boom to create the same competitive environment linked with premium sale prices .
In fact , more buyers than ever in recorded history !
This gave sellers a few benefits , such as selling their home quicker , for prices that exceeded their expectations and with less effort around marketing .
One of the factors that influences the end result is certainly marketing effectiveness . Typically when the balance of supply and demand tips back into the favour of the buyers , such as we are seeing currently , we would need to invest more into marketing .
A great marketing campaign covers off on reach ( how far the product is going ) and frequency ( how often a customer is reminded about that product ). This coupled with presentation equates to a comprehensive approach to securing the most customers and creating a competitive environment which we all know equals premium price .
Staging a property can be the difference between whether or not a customer swipes left or right . When most vetting is done via online portals , if your property isn ’ t eye-catching , it may not make the cut of where the busy house hunter chooses to spend their time on Saturday morning .
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