Our SODA stars shine
BY NINA CLARKE AND SHANNON COOK
Ray White’ s first international training program dedicated to members in systems, operations, digital, and administration( SODA) roles officially launched in February.
Spanning both Australia and New Zealand, the SODA program is one of the industry’ s first initiatives of its kind at this scale, and is designed to elevate skills and expertise.
The program is offered in two formats: exclusive in-person and completely tailored sessions by invite only, and open-to-all online sessions, which cover a range of useful topics from administration, operations, and support team members.
White family member and SODA ambassador Samantha White heads up the program and said our Executive Leadership Group has united the best in admin leadership, while SODA Online delivers practical tools and insights for all operations members.
“ We know that success doesn’ t happen by accident. It’ s driven by the hard work and commitment of our behind the scenes heroes who keep our offices running seamlessly every day,” Samantha said.
" SODA is a celebration of that vital contribution, providing tailored opportunities for growth, connection, and recognition across all levels of our administration and operations network.
“ Together, these initiatives will set new standards in operational excellence.
“ By recognising and investing in our operational leaders, we strengthen the culture and foundation of our network. The work done by our administration teams is what makes our success possible.
“ Thank you for everything you do to drive better outcomes for our businesses, our clients, and our future. SODA is one way we are recognising your contributions and empowering growth.”
The initiative was founded and is led by Ray White’ s Jacquie Laing, Tamara Ortiz, Michelle Robinson, Brynja Berndsen and Brian Chesson. Their passion lies in recognising and mentoring the next generation of administration and operations stars.
The first session of 2025 began in New South Wales, followed by sessions in Queensland, Victoria and New Zealand, with South Australia and Western Australia in the next month. The year-long SODA program has been split into three invitation-only sessions throughout the year for each network and monthly online webinars open to all. The invitation sessions examine business amalgamation, growth and downsizing. It includes learnings on due diligence process, employment agreements, outsourcing and the management of databases, and onboarding, offboardings and database policies.
The next session, which will run mid-year across Australia and New Zealand will cover OFI experiences and auction events, staff functions and client and community events, and staff recognition around frequency and methods. At the end of the year, the SODA program will offer case study learning with Ray White New Zealand director Carey Smith.
34 Our SODA stars of Ray White NSW | ACT.