1,351 Agents registered
WE HAD
681 Agents attended at least one online session
From December to February, we powered through the traditionally slower months with energy, strategy, and over 50 unique live training sessions hosted by expert speakers through our Prospecting Boot Camp program. The 10 week accountability program provided a framework for high performance over the seasonally slower summer months.
The Ray White national performance team, along with other specialist teams, provided daily check-ins and training with the focus over each session being about how to improve various elements of prospecting, making calls, adding home owners to the database, stocking the pipeline, and booking and conducting appraisals. Included in the boot camp program were sessions on appraisals, using geodata, referrals, pipeline management, and more.
" We have always accepted there is a large portion of the industry who switch off from mid-December to late January, meaning productivity, and consequent listing and sale activity grinds to a halt,” Ray White head of performance and recognition Bianca Denham said.
“ We wanted to see if we could influence that trend for those agents who were keen to keep going when everyone else was on holiday.”
9,772 9,713
Appraisals were booked and
Prospecting calls made through NurtureCloud
Hot stock additions
Appraisals were conducted and
694 692
Agents booked at least one
504,893
Agents conducted at least one
72,234
Pieces of geodata were added to NurtureCloud
9,620 276
Referrals made
MOST VALUABLE PROSPECTOR: Connor Lennon, Ray White Nundah QLD
Ray White agents thrive on competition, and for Connor Lennon and his team, the Prospecting Boot Camp series( PBC) proved to be a game-changer. Connor was the top point scorer for the series and was named the Most Valuable Prospector.
The structured program, designed to sharpen prospecting skills, provided not only a framework for the team’ s daily activities but also an opportunity to benchmark against agents nationwide. Connor said the competitive element was the biggest drawcard.
" My team and I thrive on stats and leaderboards, so seeing where we ranked against agents across the country was a real driver for us to participate," he said.
Beyond the competition, the PBC series delivered valuable insights from topperforming agents. Learning how others managed their time and prioritised prospecting helped reshape Connor’ s daily approach.
" Prioritising time for prospecting has become a non-negotiable in our day-today schedule," he said.
Adopting new dialogue strategies and tracking call volumes and appraisals also played a pivotal role in boosting his team’ s performance.
" We ' ve already implemented new dialogue from other agents in the network and seen some really noteworthy results,” Connor said.
“ The benchmarking aspect of the program was incredibly helpful too. Off the back of the PBC, my team and I had a record sales volume and GCI month.
“ I chalk this up to the regimented nature of the daily prospecting tasks we completed over the three-month camp."
For new agents, his advice is simple: don ' t overcomplicate things.
" Make your calls, book your appraisals, and the results will follow. If you spend too much time perfecting your dialogue or listing presentation, you ' ll never get off the starting line,” he said.
“ Throw yourself into the work, learn through trial and error, and in 12 months, you ' ll be amazed at how far you ' ve come."
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