AUTUMN EDITION 2024
RAY WHITE PRESENTS THE WHITE REPORT
LEADING LADIES
TIK TOK SENSATIONS
TRAINING AND RECOGNITION EVENTS
AUCTION FEVER
BY ALEX TILBURY
Auctions have been at the core of our business philosophy since 1902 for the advantages they offer both sellers and buyers .
Creating Competition : auctions inherently create a sense of urgency among buyers , fostering a competitive environment where multiple parties vie for the property . This heightened competition often drives prices higher , ultimately benefiting the seller .
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GEN Z MIGHT HATE PHONE CALLS - BUT NURTURECLOUD IS CHANGING THAT
BY ISABELLE WALKER
Scroll through Tiktok or Instagram long enough , and you ’ re bound to see a meme or video with a young person complaining about having to answer their phone , much less making a call themselves . In fact , a story went viral last year about a man who got lost in the forest during a bushwalk and continuously rejected emergency services ’ attempt to contact him because he didn ’ t recognise the number .
The lengths Gen Z will go to to avoid a phone call .
LEARNING FROM THE BEST
BY ALEX TILBURY AND SHANNON COOK
In March , we hosted our eighth Leadership Academy in a bid to provide a world-class education for our members by offering a global perspective on leadership skills and best practice .
Ray White ’ s Chairman ’ s Elite business owners enjoyed a case study session with renowned Harvard Business School Professor , Boris Groysberg .
The Boston-based professor led a highly interactive session on the Gold Coast with 320 members who had travelled from all over Australia and New Zealand .
He teaches courses on talent management and leadership in the school ' s MBA and Executive Education programs .
He has won numerous awards for his research , which focuses on the challenge of managing human capital at small and large organisations across the world .
Business owners and high-level performers within the Ray White Group often lament young agents ’ reluctance to make all important prospecting calls , but understand it .
Continue on page 29 .
Ray White Managing Director Dan White said the Leadership Academy was one of the most important events on the group ’ s calendar .
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